Retention and Loyalty

Keeping the people you have.

Retention is cheaper than acquisition and almost nobody has a plan for it. This half-day is about why people stay, why they leave, and what you can do about both.

Who it is for

Membership, subscription and service organisations; charities with regular givers; anyone with a renewal to protect.

You leave with

A picture of why your people leave. Early warning signs to watch for. A retention habit rather than a rescue.

What we cover

The economics of keeping. Why people leave and what they say instead. Service recovery. Loyalty that is earned, not bought. Renewals as relationships.

How it runs

Half day, online or in person. Up to twelve, mixed sectors by design. Workbook, follow-up at thirty days.